Open Access#BlackRepresentationsMatter: Viewing digital activism through symbology
Author(s) -
Alaundra Shealey
Publication year - 2021
Publication title -
fashion, style and popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.18
H-Index - 2
eISSN - 2050-0734
pISSN - 2050-0726
DOI - 10.1386/fspc_00067_1
Subject(s) - metanarrative , agency (philosophy) , narrative , postmodernism , sociology , aesthetics , public relations , political science , epistemology , social science , art , literature , philosophy
Digital activism has become a new and pervasive way by which today’s diverse youth synthesize agency from virtually anywhere. While there are criticisms that the digital infrastructure constructs pseudo-mobilization, the purpose of this article is to refute this belief, showing that online practices can manifest themselves in physical agency. It aims to show that customers can dictate the narrative that they want and appreciate about their identities and will seek out products that reflect the type of individual they believe they are. This aligns with the postmodern view of rejecting a metanarrative and creating discourses that are not one-size-fits-all concerning Black community(ies).