Open AccessCOVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction
Author(s) -
Ágnes Buvár,
Sára Franciska Szilágyi,
Eszter Balogh,
Ágnes Zsila
Publication year - 2022
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0276143
Subject(s) - credibility , moderation , social media , psychology , covid-19 , advertising , social psychology , influencer marketing , medicine , computer science , business , world wide web , marketing , political science , disease , pathology , infectious disease (medical specialty) , relationship marketing , law , marketing management