Open AccessThe effect of cigarette modified risk claims and brand on perceived risk, product appeal, and use intentions
Author(s) -
Erin Keely O’Brien,
Andrea L. Ruybal,
Amber Köblitz,
Sarah E. Johnson
Publication year - 2022
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0274097
Subject(s) - appeal , context (archaeology) , product (mathematics) , advertising , preference , perception , risk perception , psychology , brand awareness , affect (linguistics) , marketing , business , social psychology , economics , mathematics , political science , biology , communication , neuroscience , law , microeconomics , geometry , paleontology