Open AccessMasculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK
Author(s) -
Katherine Baxter,
Barbara Czarnecka,
Bruno Schivinski,
Maria Rita Massaro
Publication year - 2022
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0273927
Subject(s) - respondent , psychology , social psychology , homophily , gender identity , identity (music) , masculinity , promotion (chess) , physics , politics , political science , acoustics , psychoanalysis , law