Open AccessBrands, networks, communities: How brand names are wired in the mind
Author(s) -
László Kovács,
András Bóta,
László Hajdú,
Miklós Krész
Publication year - 2022
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0273192
Subject(s) - word association , meaning (existential) , association (psychology) , product (mathematics) , brand names , advertising , psychology , product category , brand awareness , associative property , computer science , mathematics , business , geometry , pure mathematics , psychotherapist , psychoanalysis