Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia | Zendy

Nor Asiah Omar | Zendy; Hasnan Md. Aris | Zendy; Muhamad Azrin Nazri | Zendy; Taslima Jannat | Zendy; Syed Shah Alam | Zendy

Open Access

Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia

Author(s) -

Nor Asiah Omar,

Hasnan Md. Aris,

Muhamad Azrin Nazri,

Taslima Jannat,

Syed Shah Alam

Publication year - 2022

Publication title -

plos one

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.99

H-Index - 332

ISSN - 1932-6203

DOI - 10.1371/journal.pone.0269319

Subject(s) - business , entrepreneurship , agency (philosophy) , marketing , small and medium sized enterprises , nonprobability sampling , structural equation modeling , reciprocity (cultural anthropology) , entrepreneurial orientation , government (linguistics) , work (physics) , market orientation , industrial organization , finance , psychology , sociology , mechanical engineering , social psychology , social science , population , statistics , linguistics , demography , mathematics , philosophy , engineering

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