Open Access
Exploration of consumer preference based on deep learning neural network model in the immersive marketing environment
Author(s) -
Qiang Zheng,
Qing Shan Ding
Publication year - 2022
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0268007
Subject(s) - preference , computer science , artificial neural network , deep learning , data science , artificial intelligence , marketing , business , economics , microeconomics