Open AccessConsumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase
Author(s) -
Rob Hallak,
İlke Onur,
Craig Lee
Publication year - 2022
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0267726
Subject(s) - willingness to pay , hospitality , hedonism , hospitality industry , marketing , consumption (sociology) , business , consumer behaviour , price premium , consumer demand , food science , advertising , economics , psychology , tourism , social psychology , social science , chemistry , sociology , political science , law , microeconomics , market economy