Open AccessPredicting young Chinese consumers’ intentions to purchase Western brands: Structural model analysis
Author(s) -
Fei Long,
Miraj Ahmed Bhuiyan,
Norzalita Abd Aziz,
Muhammad Khalilur Rahman
Publication year - 2022
Publication title -
plos one
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0267563
Subject(s) - structural equation modeling , ethnocentrism , advertising , consumer ethnocentrism , marketing , affect (linguistics) , corporate social responsibility , business , cosmopolitanism , construct (python library) , consumption (sociology) , emerging markets , psychology , social psychology , sociology , political science , public relations , social science , statistics , mathematics , communication , finance , politics , computer science , law , programming language