Open AccessConsumers’ participation in information-related activities on social media
Author(s) -
SuJung Nam,
Hyesun Hwang
Publication year - 2021
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0250248
Subject(s) - social media , cognition , information literacy , need for cognition , psychology , information sharing , digital literacy , information seeking , information dissemination , media literacy , internet privacy , business , computer science , advertising , world wide web , pedagogy , neuroscience , library science
This study examined the relationship between consumers’ characteristics and social media use, focusing on consumers’ information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers’ creating content, sharing information, and providing of feedback on information were affected by their digital literacy, need for cognition, and self-esteem. Information literacy and need for cognition had positive effects on engagement in these information-related activities, but self-esteem exerted a negative effect.