Open AccessTourist loyalty and mosque tourism: The case of the Mosque-Cathedral in Córdoba (Spain)
Author(s) -
Virginia Navajas-Romero,
Ricardo Hernández Rojas,
Amalia HidalgoFernández,
Juan Antonio Jimber del Río
Publication year - 2020
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0242866
Subject(s) - tourism , islam , loyalty , structural equation modeling , religious tourism , perspective (graphical) , sample (material) , geography , sociology , marketing , advertising , history , business , computer science , mathematics , statistics , archaeology , chemistry , chromatography , artificial intelligence
Loyalty is important in the tourism sector since tourists are the key to returning to a destination or recommending it, which is a determining factor in the management of tourist sites. The tourism of Mosques, is a contextualized tourism within religious and cultural tourism. This research aims to analyze the loyalty of tourists of Islamic origin in the Cathedral Mosque of Cordoba. Unlike previous studies, this research adopts a comprehensive approach by considering cultural factors in the analysis of loyalty of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin at Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin in Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective.