Open AccessPreparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
Author(s) -
Juan Hou,
Yingge Zhu,
Jie Tong,
Yamikani Ndasauka,
Xiaoyi Fang
Publication year - 2020
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0233205
Subject(s) - confirmatory factor analysis , reliability (semiconductor) , psychology , herding , grid , applied psychology , social psychology , internal consistency , test (biology) , structural equation modeling , computer science , knowledge management , psychometrics , mathematics , developmental psychology , machine learning , power (physics) , physics , geometry , quantum mechanics , forestry , geography , paleontology , biology
This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.