Open AccessEffects of user behaviors on accumulation of social capital in an online social network
Author(s) -
Yuri Germanovich Rykov,
Olessia Koltsova,
Yadviga Sinyavskaya
Publication year - 2020
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0231837
Subject(s) - social capital , social network (sociolinguistics) , social network analysis , interpersonal ties , friendship , online participation , multilevel model , population , business , computer science , social psychology , social media , psychology , sociology , the internet , world wide web , demography , social science , machine learning
The use of social network sites helps people to make and maintain social ties accumulating social capital, which is increasingly important for individual success. There is a wide variation in the amount and structure of online ties, and to some extent this variation is contingent on specific online user behaviors which are to date under-researched. In this work, we examine an entire city-bounded friendship network (N = 194,601) extracted from VK social network site to explore how specific online user behaviors are related to structural social capital in a network of geographically proximate ties. Social network analysis was used to evaluate individual social capital as a network asset, and multiple regression analysis–to determine and estimate the effects of online user behaviors on social capital. The analysis reveals that the graph is both clustered and highly centralized which suggests the presence of a hierarchical structure: a set of sub-communities united by city-level hubs. Against this background, membership in more online groups is positively associated with user’s brokerage in the location-bounded network. Additionally, the share of local friends, the number of received likes and the duration of SNS use are associated with social capital indicators. This contributes to the literature on the formation of online social capital, examined at the level of a large and geographically localized population.