Open AccessAn improved advertising CTR prediction approach based on the fuzzy deep neural network
Author(s) -
Zilong Jiang,
Shu Gao,
Mingjiang Li
Publication year - 2018
Publication title -
plos one
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.99
H-Index - 332
ISSN - 1932-6203
DOI - 10.1371/journal.pone.0190831
Subject(s) - restricted boltzmann machine , fuzzy logic , computer science , robustness (evolution) , artificial intelligence , artificial neural network , boltzmann machine , neuro fuzzy , data mining , machine learning , fuzzy control system , biochemistry , chemistry , gene
Combining a deep neural network with fuzzy theory, this paper proposes an advertising click-through rate (CTR) prediction approach based on a fuzzy deep neural network (FDNN). In this approach, fuzzy Gaussian-Bernoulli restricted Boltzmann machine (FGBRBM) is first applied to input raw data from advertising datasets. Next, fuzzy restricted Boltzmann machine (FRBM) is used to construct the fuzzy deep belief network (FDBN) with the unsupervised method layer by layer. Finally, fuzzy logistic regression (FLR) is utilized for modeling the CTR. The experimental results show that the proposed FDNN model outperforms several baseline models in terms of both data representation capability and robustness in advertising click log datasets with noise.