Magazines and Social Media Platforms: Strategies for Enhancing User Engagement and Implications for Publishers
Author(s) -
Parul Jain,
Zulfia Zaher,
Enakshi Roy
Publication year - 2017
Publication title -
the journal of magazine media
Language(s) - English
Resource type - Journals
eISSN - 2576-7895
pISSN - 2576-7887
DOI - 10.1353/jmm.2017.0018
Subject(s) - user engagement , social media , sociology , media studies , world wide web , computer science , political science
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