Open AccessGreener on the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States
Author(s) -
Fei Xue,
Peiqin Zhou
Publication year - 2012
Publication title -
the journal of magazine media
Language(s) - English
Resource type - Journals
eISSN - 2576-7895
pISSN - 2576-7887
DOI - 10.1353/jmm.2012.0004
Subject(s) - china , advertising , logos bible software , content analysis , quality (philosophy) , comparative advertising , marketing , business , political science , sociology , social science , law , computer science , philosophy , epistemology , operating system
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