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The fate of activated information in impression formation: Fluency of concept activation moderates the emergence of assimilation versus contrast
Author(s) -
Greifeneder Rainer,
Bless Herbert
Publication year - 2010
Publication title -
british journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.855
H-Index - 98
eISSN - 2044-8309
pISSN - 0144-6665
DOI - 10.1348/014466609x479699
Subject(s) - psychology , priming (agriculture) , fluency , impression formation , assimilation (phonology) , processing fluency , contrast (vision) , cognitive psychology , fluent , social psychology , linguistics , social perception , neuroscience , perception , computer science , philosophy , botany , mathematics education , germination , computer simulation , artificial intelligence , biology , simulation
Prior research has shown that activated concepts may influence subsequent interpretation and judgmental processes via priming. Building on this evidence, we suggest that the fluency associated with concept activation may determine whether activated content elicits assimilation or contrast. In two experiments, concept activation in a typical priming experiment was rendered fluent or non‐fluent. Consistent with hypotheses, fluent concept activation led to assimilation, whereas non‐fluent concept activation led to contrast.