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The effects of private and collective self‐priming on visual search: Taking advantage of organized contextual stimuli
Author(s) -
Rice Stephen,
Clayton Krisstal D.,
Trafimow David,
Keller David,
Hughes Jamie
Publication year - 2009
Publication title -
british journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.855
H-Index - 98
eISSN - 2044-8309
pISSN - 0144-6665
DOI - 10.1348/014466608x354580
Subject(s) - priming (agriculture) , psychology , visual search , cognitive psychology , social psychology , botany , germination , biology
Two experiments tested the hypothesis that priming the collective self improves some visual search tasks. In both experiments, participants searched for an O among Qs. The pattern of distracters was manipulated across experiments to allow the possibility of grouping (Experiment 1) or to disallow this possibility (Experiment 2). Consistent with expectations, collective self‐priming increased visual search speed when grouping was possible but it had no effect on visual search speed when grouping was not possible. In combination, the data support the notion that collective self‐priming makes people more likely to utilize a pattern to facilitate visual search when there is a pattern present to be perceived.