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Attitudes, personal evaluations, cognitive evaluation and interpersonal attraction: On the direct, indirect and reverse‐causal effects
Author(s) -
Singh Ramadhar,
Ho Li,
Tan Hui Lynn,
Bell Paul A.
Publication year - 2007
Publication title -
british journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.855
H-Index - 98
eISSN - 2044-8309
pISSN - 0144-6665
DOI - 10.1348/014466606x104417
Subject(s) - attraction , interpersonal attraction , cognition , psychology , similarity (geometry) , social psychology , artificial intelligence , computer science , philosophy , linguistics , neuroscience , image (mathematics)
The authors hypothesized that (1) attraction toward a stranger based on attitudinal similarity is automatic, but cognitive evaluation of the stranger's quality before the measurement of attraction can make attraction nonautomatic or controlled; (2) personal evaluations from the stranger activate automatic attraction and cognitive evaluation; (3) controlled attraction from attitudes and automatic attraction and cognitive evaluation from personal evaluations engender reverse‐causal effects (i.e. they mediate each other); and (4) attraction and cognitive evaluation are distinct constructs. Attitudinal similarity between the participant and the stranger or personal evaluations of the former by the latter were varied in Experiment 1 ( N =96), and were crossed with each other in Experiment 2 ( N =240). Orders of response measurement were either cognitive evaluation followed by attraction or attraction followed by cognitive evaluation. Results confirmed the hypotheses. Implications of the findings are discussed.