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Gender differences in explicit and implicit risk attitudes: A socially facilitated phenomenon
Author(s) -
Ronay Richard,
Kim DoYeong
Publication year - 2006
Publication title -
british journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.855
H-Index - 98
eISSN - 2044-8309
pISSN - 0144-6665
DOI - 10.1348/014466605x66420
Subject(s) - psychology , social psychology , dilemma , implicit attitude , phenomenon , developmental psychology , philosophy , physics , epistemology , quantum mechanics
The present study (a) examined the question of whether gender differences in hypothetical risk decisions might be socially facilitated by the presence of gender‐homogenous groups and (b) investigated the conscious and non‐conscious motivators of risk‐taking through the application of both explicit and implicit measures of risk attitude. Using hypothetical choice dilemma items, no gender difference was found at an individual level; however, when placed in‐groups, males expressed a stronger pro‐risk position than females. While males self‐reported a stronger pro‐risk position than did females on two explicit measures of risk‐attitude, no gender differences were found on two parallel implicit measures. However, a newly developed implicit measure of risk‐attitude showed its utility in the form of convergent, predictive and incremental validity with respect to a behavioural outcome.