Open AccessTourism&Theatre. To be or not to be?
Author(s) -
Lluís Santamarta Espuña
Publication year - 2019
Publication title -
tourism and heritage journal
Language(s) - English
Resource type - Journals
ISSN - 2604-2347
DOI - 10.1344/thj.2019.1.8
Subject(s) - tourism , phenomenon , destinations , exploratory research , consumption (sociology) , tourist attraction , advertising , marketing , key (lock) , business , tourist destinations , tourism geography , sociology , geography , computer science , social science , physics , computer security , archaeology , quantum mechanics
This project seeks to study the TourismTheatre phenomenon. The main proposal of the research is to highlight strategies of how an urban destination can make, from its inherent theatre products and theatrical culture, a tourist attraction.The methodology undertaken has been an exploratory search of qualitative information thanks to exhaustive in-depth interviews with theatrical and tourism professionals and companies. Currently, London and New York are the most successful examples of TourismTheatre destinations. However, examples from other western destinations are devising alternatives strategies.Surprisingly, the conclusion that the project has unearthed is that tourism accessibility is the key to TourismTheatre phenomenon. In destinations where theatre is not yet a tourism attraction, tourist managers should focus on making the art form more reachable for tourist consumption (content accessibility, communication campaigns, distribution channels, etc.). Thus, the creation of a tourism accessibility company applied to theatre could be the most feasible strategy to adopt.