Open AccessSmall publishing houses in Argentina. Their dynamism and limitations within the publishing industry
Author(s) -
Viviana Román
Publication year - 2022
Publication title -
journal of evolutionary studies in business
Language(s) - English
Resource type - Journals
ISSN - 2385-7137
DOI - 10.1344/jesb2022.1.j098
Subject(s) - dynamism , publishing , latin americans , adaptation (eye) , key (lock) , business , business model , regional science , marketing , political science , sociology , computer science , law , physics , computer security , optics , quantum mechanics
The goal of this article is to analyze the market insertion that small Argentine publishing houses underwent between the late twentieth century and 2015. We take into account the sector’s evolution in the country, the worldwide concentration of the publishing market, and the business strategies these firms adopted, from a historical standpoint. Sources are institutional and periodical publications, oral sources obtained through interviews with key actors, statistical sources, repository information, and secondary literature. Some comparisons with other Latin American countries are also presented. The conclusions highlight elements such as the publishing houses´accumulated historical experience, business strategies, speed of adaptation to digital and multimedia formats, production focused on specific areas or topics, and the leveraging of a minimal and flexible structure, many times in unfavorable circumstances, as key factors that allow a correct understanding of the complexities of the business of publishing for small and medium enterprises in Argentina.