Open AccessAdapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010
Author(s) -
Gema Alcaraz Mármol,
Francisco José Medina Albaladejo,
María Jesús Yagüe Guillén,
Ana Jiménez
Publication year - 2019
Publication title -
journal of evolutionary studies in business-jesb
Language(s) - English
Resource type - Journals
ISSN - 2385-7137
DOI - 10.1344/jesb2019.1.j054
Subject(s) - wine , advertising , marketing , business , linguistics , food science , chemistry , philosophy
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