Open AccessExploring Fan Passions Driving Consumer Engagement: The Case of Philippine K-pop and K-drama Fans
Author(s) -
Erik Paolo Capistrano,
Michael Patent,
Twila Bergania-De Vega
Publication year - 2022
Publication title -
kritika kultura/kritika kultura (online)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.13
H-Index - 5
eISSN - 2094-6937
pISSN - 1656-152X
DOI - 10.13185/kk2022.003904
Subject(s) - passions , drama , advertising , history , art , literature , psychology , business