Open AccessThe Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms
Author(s) -
Yeon Lee,
Kyuchan Kim
Publication year - 2018
Publication title -
kritika kultura/kritika kultura (online)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.13
H-Index - 5
eISSN - 2094-6937
pISSN - 1656-152X
DOI - 10.13185/kk2019.03205
Subject(s) - business , entertainment , industrial organization , entertainment industry , diversification (marketing strategy) , value (mathematics) , value chain , creative industries , government (linguistics) , marketing , supply chain , art , linguistics , philosophy , machine learning , computer science , political science , law , visual arts