Open AccessDestination Brand Personality, Self-Congruity Theory and the Intention to Visit a Destination
Author(s) -
Edina Ajanović,
Beykan Çızel
Publication year - 2016
Publication title -
mediterranean journal of humanities
Language(s) - English
Resource type - Journals
eISSN - 2148-144X
pISSN - 2146-4812
DOI - 10.13114/mjh.2016119286
Subject(s) - advertising , personality , psychology , social psychology , destination image , destinations , business , tourism , political science , law
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