Open AccessThe Effects of Goal Incongruity between Franchisor and Franchisee on Regulatory Focus, Performance, and Opportunism of Franchisee
Author(s) -
Byong-Kwan Steven Lee,
Seung Joon Oh,
Sang-Duck Kim
Publication year - 2014
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.13106/jds.2014.vol12.no2.39.
Subject(s) - opportunism , regulatory focus theory , business , industrial organization , focus (optics) , marketing , microeconomics , economics , management , market economy , task (project management) , physics , optics