Open AccessThe Influence of Consumers' Perception and Attitude to Causes on Consumer Attitude toward a Cause-related Marketing Campaign
Author(s) -
EunYoung Lee
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.13106/jds.2013.vol11.no12.63.
Subject(s) - perception , marketing , advertising , business , psychology , neuroscience