Open AccessEffects of Advertising depending upon Type of Advertising and Form of Advertising Model*
Author(s) -
Hoe-Chang Yang,
Ho-Keun Ahn,
Sang-Ho Han
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.13106/jds.2013.vol11.no11.77.
Subject(s) - advertising , search advertising , business , informative advertising , advertising research , advertising campaign , online advertising , native advertising , computer science , the internet , world wide web