Open AccessThe Effect of Consumers’ Personal Characteristics on Attitude toward Social Commerce: Focused on the Theory of Reasoned Action*
Author(s) -
Hoe-Chang Yang,
Moon-Sik Woo
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.13106/jds.2013.vol11.no11.71.
Subject(s) - theory of reasoned action , action (physics) , social psychology , psychology , marketing , advertising , business , physics , quantum mechanics