Open AccessA Case Study of Art Marketing in Fashion Brand*
Author(s) -
Sung-Sun Hong,
Choonsup Hwang
Publication year - 2013
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.13106/jds.2013.vol11.no11.19.
Subject(s) - marketing , business , brand extension , advertising , brand equity , brand management