Open AccessBrand Public Benefits and Consumer Engagement
Author(s) -
Nak-Hwan Choi,
Wang Jing,
Chang Chen
Publication year - 2019
Publication title -
the journal of asian finance, economics, and business/the journal of asian finance, economics and business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 14
eISSN - 2288-4645
pISSN - 2288-4637
DOI - 10.13106/jafeb.2019.vol6.no2.147
Subject(s) - brand engagement , brand community , brand awareness , variety (cybernetics) , affect (linguistics) , structural equation modeling , advertising , business , marketing , public engagement , social media , brand management , construct (python library) , brand equity , psychology , public relations , political science , statistics , mathematics , communication , artificial intelligence , computer science , law , programming language