Open AccessThe Effect of Brand Equity Components on Automobile Purchase Intention of Consumers in Ho Chi Minh City, Vietnam
Author(s) -
Nga Thi Hang PHAN,
Thang Quyet Nguyen,
Dung Quang Truong,
Nguyen The Huynh
Publication year - 2019
Publication title -
the journal of asian finance, economics, and business/the journal of asian finance, economics and business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 14
eISSN - 2288-4645
pISSN - 2288-4637
DOI - 10.13106/jafeb.2019.vol6.no2.135
Subject(s) - vietnamese , brand loyalty , brand equity , cronbach's alpha , advertising , marketing , ho chi minh , loyalty , context (archaeology) , business , brand awareness , psychology , confirmatory factor analysis , structural equation modeling , economics , mathematics , geography , statistics , socioeconomics , service (business) , philosophy , linguistics , archaeology , low income