Open AccessThe Effect of Brand Equity Components on Automobile Purchase Intention of Consumers in Ho Chi Minh City, Vietnam
Author(s) -
Nga Phan Thị Hằng,
Thang Quyet Nguyen,
Truong Quang Dung,
Nguyen The Huynh
Publication year - 2019
Publication title -
journal of asian finance economics and business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 14
eISSN - 2288-4645
pISSN - 2288-4637
DOI - 10.13106/jafeb.2019.vol6.no2.135
Subject(s) - vietnamese , brand equity , brand loyalty , ho chi minh , advertising , cronbach's alpha , marketing , loyalty , business , context (archaeology) , structural equation modeling , brand awareness , psychology , economics , geography , mathematics , statistics , socioeconomics , low income , linguistics , archaeology , service (business) , philosophy
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