Open AccessThe Effects of Brand Value of Oriental Medicine Cosmetic on Purchase Intention
Author(s) -
Jeong-Tae Bae,
Bo-Young KIM,
Sung-Ho Oh
Publication year - 2019
Publication title -
journal of asian finance economics and business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 14
eISSN - 2288-4645
pISSN - 2288-4637
DOI - 10.13106/jafeb.2019.vol6.no2.105
Subject(s) - brand loyalty , cosmetics , advertising , value (mathematics) , psychology , brand awareness , loyalty , brand management , product (mathematics) , marketing , sample (material) , brand extension , business , medicine , mathematics , statistics , pathology , chromatography , geometry , chemistry
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