Open AccessAntecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses
Author(s) -
Jung Wan Lee,
Michael Kwag,
Rajasekhara Mouly Potluri
Publication year - 2015
Publication title -
the journal of asian finance, economics, and business/the journal of asian finance, economics and business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 14
eISSN - 2288-4645
pISSN - 2288-4637
DOI - 10.13106/jafeb.2015.vol2.no1.29.
Subject(s) - franchise , business , marketing , perception , variance (accounting) , structural equation modeling , position (finance) , psychology , statistics , mathematics , accounting , finance , neuroscience