Open AccessStudy on Main Factors for Imported Brand launching: Focus on Exclusive Importation Fashion Apparel Brand
Author(s) -
Moon-Sang Lyu
Publication year - 2019
Publication title -
journal of industrial distribution and bussiness
Language(s) - English
Resource type - Journals
eISSN - 2233-5382
pISSN - 2233-4165
DOI - 10.13106/ijidb.2019.vol10.no8.45
Subject(s) - profitability index , business , clothing , marketing , brand awareness , advertising , brand management , brand equity , currency , commerce , economics , archaeology , finance , monetary economics , history