
GAP: A Study on Strategic Derivation Approach Using Perceptual Difference
Author(s) -
Hoe-Chang Yang,
Mooyul Huh,
Woo-Ryeong Yang
Publication year - 2018
Publication title -
journal of industrial distribution and bussiness
Language(s) - English
Resource type - Journals
eISSN - 2233-5382
pISSN - 2233-4165
DOI - 10.13106/ijidb.2018.vol9.no2.17
Subject(s) - swot analysis , analytic hierarchy process , diversification (marketing strategy) , computer science , perception , dimension (graph theory) , process (computing) , process management , management science , knowledge management , operations research , marketing , business , engineering , psychology , mathematics , neuroscience , pure mathematics , operating system