
Exploring Success Factors of Night Markets: Utilizing the Diamond Model
Author(s) -
Nam Sungjip
Publication year - 2017
Publication title -
journal of industrial distribution and bussiness
Language(s) - English
Resource type - Journals
eISSN - 2233-5382
pISSN - 2233-4165
DOI - 10.13106/ijidb.2017.vol8.no2.33.
Subject(s) - government (linguistics) , diamond model , focus group , marketing , business , market research , market system , economics , market economy , political science , philosophy , linguistics , law , china