Open AccessModerating Effect of Color on Store Atmospherics Predictors
Author(s) -
Pranay Verma,
Sanjeev Prashar
Publication year - 2017
Publication title -
east asian journal of business management/the east asian journal of business management
Language(s) - English
Resource type - Journals
eISSN - 2234-3059
pISSN - 2234-3040
DOI - 10.13106/eajbm.2017.vol7.no1.13
Subject(s) - atmospherics , perception , advertising , context (archaeology) , moderation , psychology , computer science , geography , social psychology , business , archaeology , neuroscience , cognitive science