Open AccessWhy Do We Pay for Advertising Models?: Suggestions for Maximizing Advertising Effectiveness*
Author(s) -
Sang-Ho Han,
Hee-Young Cho,
Hoe-Chang Yang
Publication year - 2014
Publication title -
east asian journal of business management/the east asian journal of business management
Language(s) - English
Resource type - Journals
eISSN - 2234-3059
pISSN - 2234-3040
DOI - 10.13106/eajbm.2014.vol4.no1.15.
Subject(s) - advertising , credibility , source credibility , structural equation modeling , cronbach's alpha , informative advertising , test (biology) , advertising account executive , business , advertising campaign , marketing , psychology , service (business) , online advertising , the internet , computer science , political science , paleontology , world wide web , law , biology , machine learning