
Strategy for Store Management Using SOM Based on RFM
Author(s) -
Yoon Jeong Jeong,
Il Young Choi,
Jae Kyeong Kim,
Ju Choel Choi
Publication year - 2015
Publication title -
jineung jeongbo yeon-gu
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2288-4882
pISSN - 2288-4866
DOI - 10.13088/jiis.2015.21.2.93
Subject(s) - hypermarket , product (mathematics) , cluster analysis , computer science , self organizing map , consumption (sociology) , market segmentation , space (punctuation) , business , marketing , mathematics , artificial intelligence , social science , geometry , sociology , operating system