Open AccessResponse Modeling for the Marketing Promotion with Weighted Case Based Reasoning Under Imbalanced Data Distribution
Author(s) -
EunMi Kim,
Tzung-Pei Hong
Publication year - 2015
Publication title -
jineung jeongbo yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2288-4882
pISSN - 2288-4866
DOI - 10.13088/jiis.2015.21.1.29
Subject(s) - computer science , artificial neural network , analytic hierarchy process , purchasing , logit , data mining , machine learning , decision tree , promotion (chess) , genetic algorithm , support vector machine , artificial intelligence , process (computing) , marketing , operations research , business , engineering , politics , law , political science , operating system