Open AccessRelationship between the determinant factors of social TV resistance to innovation and intention to use
Author(s) -
Jin-Woo Park
Publication year - 2016
Publication title -
han-guk jeonja tongsin hakoe nonmunji/han'gug jeonja tongsin haghoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2288-2189
pISSN - 1975-8170
DOI - 10.13067/jkiecs.2016.11.8.801
Subject(s) - resistance (ecology) , observability , psychology , advertising , social influence , social psychology , business , mathematics , ecology , biology