Open AccessPublisher Side Profit Optimization Using Adaptive Keyword Weighted Sponsored Search Technique
Author(s) -
Shikha Gupta,
Atul Mishra
Publication year - 2022
Publication title -
journal of web engineering/journal of web engineering on line
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.151
H-Index - 13
eISSN - 1544-5976
pISSN - 1540-9589
DOI - 10.13052/jwe1540-9589.2154
Subject(s) - revenue , computer science , bidding , search engine , search engine optimization , profit (economics) , focus (optics) , information retrieval , payment , online search , operations research , data mining , world wide web , business , mathematics , economics , microeconomics , finance , marketing , physics , optics