Open AccessIs it rational for a large-retailer to sell an own-brand product similar to the branded product of a large manufacturer? A Vertical Product Differentiation Model
Author(s) -
Iván Valdés de la Fuente,
Gonzalo Escobar Elexpuru
Publication year - 2022
Publication title -
desarrollo y sociedad
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.23
H-Index - 6
ISSN - 0120-3584
DOI - 10.13043/dys.90.3
Subject(s) - business , negotiation , quality (philosophy) , product (mathematics) , profit (economics) , production (economics) , product differentiation , national brand , distributor , willingness to pay , advertising , microeconomics , marketing , industrial organization , economics , mathematics , mechanical engineering , philosophy , geometry , epistemology , cournot competition , political science , law , engineering