Open AccessMARKETING SOCIAL E MARKETING SOCIETAL: A CONFUSÃO CONCEITUAL ATINGIU A ACADEMIA
Author(s) -
Taís Pasquotto Andreoli,
Váldeson Amaro Lima,
Sílvio Augusto Minciotti
Publication year - 2018
Publication title -
gestão and regionalidade
Language(s) - Spanish
Resource type - Journals
eISSN - 2176-5308
pISSN - 1808-5792
DOI - 10.13037/gr.vol34n102.4657
Subject(s) - marketing , sociology , business