Open AccessESTIMATING SUBSCRIBERS` PERCEPTION OF BRAND EQUITY ON PURCHASE DECISION OF NIGERIAN MOBILE TELECOMMUNICATION SERVICES: AN ANALYTICAL HIERARCHY PROCESS APPROACH
Author(s) -
Sulaimon Olanrewaju Adebiyi,
Emmanuel Olateju Oyatoye,
Bilqis Bolanle Amole
Publication year - 2016
Publication title -
isahp proceedings
Language(s) - English
Resource type - Conference proceedings
eISSN - 1556-830X
pISSN - 1556-8296
DOI - 10.13033/isahp.y2016.065
Subject(s) - analytic hierarchy process , business , telecommunications , perception , mobile telephony , telecommunications service , equity (law) , computer science , marketing , advertising , mobile radio , operations research , engineering , neuroscience , law , political science , biology