
APPLYING AHP TO THE SELECTION OF SUPPLIERS OF MARKETING MATERIALS TO A LARGE BRAZILIAN COMPANY IN THE FOOD AND BEVERAGE INDUSTRY
Author(s) -
João Luiz Becker,
Denise Lindstrom Bandeira,
Helena Dantas Waquil
Publication year - 2011
Publication title -
isahp proceedings
Language(s) - English
Resource type - Conference proceedings
eISSN - 1556-830X
pISSN - 1556-8296
DOI - 10.13033/isahp.y2011.071
Subject(s) - business , analytic hierarchy process , selection (genetic algorithm) , food industry , marketing , beverage industry , manufacturing engineering , industrial organization , computer science , engineering , operations research , food science , artificial intelligence , chemistry