Open AccessDetermining the Weights of Marketing Mix Componenets Using Analytic Network Process
Author(s) -
Diana Consuelo Gomez-Munoz,
Mario Castillo
Publication year - 2009
Publication title -
isahp proceedings
Language(s) - English
Resource type - Conference proceedings
eISSN - 1556-830X
pISSN - 1556-8296
DOI - 10.13033/isahp.y2009.040
Subject(s) - process (computing) , computer science , analytic network process , marketing mix , marketing , business , mathematics , operations research , analytic hierarchy process , programming language