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Application of the Analytic Hierarchy Process in Determining Relative Importance of Relationship Marketing Variables for Companies in the Nigerian Food and Beverage Industry
Author(s) -
Anna Gręda
Publication year - 2009
Publication title -
isahp proceedings
Language(s) - English
Resource type - Conference proceedings
eISSN - 1556-830X
pISSN - 1556-8296
DOI - 10.13033/isahp.y2009.028
Subject(s) - analytic hierarchy process , business , marketing , hierarchy , process (computing) , beverage industry , food industry , industrial organization , computer science , mathematics , operations research , economics , food science , market economy , chemistry , operating system

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